Outline marketing plan for the next year for Atlantic Quench 03059 Essay

Outline marketing plan for the next year for Atlantic pacify 03059 - Essay ExampleWith a strong brand and market experience, it is expected that Atlantic Quench Cranberries Inc. pull up stakes have its sales increase by 20% through the current marketing plan. In ensnare to carry out macro environment analysis for Atlantic Quench Cranberries (AQC, 2015), this plan will spend Political, Economic, Sociological, Technological, Environmental and Legal (PESTEL) analysis, concentrating on the forces that are most relevant to the AQC company in order to value any possible strengths, weaknesses opportunities and threats.To achieve the objectives, the company seeks to increase more funds towards promotion and research and ontogeny (R&D) (De and Meyer 2014). We plan to use positioning strategies, price discrimination and use of social media to create product knowingness among the consumers.UK has majority of its population being above the ages of 35. This provides a potential market for th e product. They also have a culture that consumes products that have been locally produced. This provides great potential for AQC to access more consumers, who are no endless loyal to carbonated soft drinks and are seeking for products that can add the value by whirl more suitable, healthier beverages. Similarly, the countries have a stunner growth rate thus providing for a steady market (Johnson, Scholes and Whittington 2005).7With the increasing trains of globalization resulting from liberalization of markets, efficient flow of information and integration of economies, the level of competition in the local and international market has increased tremendously. This has resulted from the entry of multinational companies which have a huge financial base to segment the market, attract the loyalty of the customers, and position the products strategically in the market. This has do it hard for the other companies to penetrate the market. The report by the Mintel indicates